Increasing your Medical Practice Google Rankings

Many doctors want to increase their medical practice google rankings. To attract new patients, doctors know they must make themselves visible to a growing audience of online patients.

Unfortunately, many healthcare practices fall into a trap of a lot of common SEO mistakes without even realizing it.

According to recent report via Physicians Practice, more than 40% of people begin the search for a doctor online. Many also use Doctor Review Sites to check the public perception of the doctor they are considering visiting.

Most modern consumers typically begin their search for a doctor via Google. They may also use Yahoo search, Bing or a group of smaller search options as well. According to a report on comscore.com, around 64% of all searches online in 2016 are via a google search engine.

To increase your medical practice google rankings, here are three important tips:

1) Identify keywords that your patients use

The term keywords refers to the words, phrases, or questions that a person uses to search for something specific online.

If a potential patient were looking for a primary care physician in La Jolla, California, he or she might enter the keywords “La Jolla doctor” into the Google search field.

As a doctor, you might use words such as ‘physician’, ‘primary care’, ‘family care’, etc. But you might find that your patients are not using these terms. For this reason, it is important you ask them specifically what they are typing into search to find you.

If your medical practice website doesn’t include those keywords they use in the meta data, and throughout the headlines, there’s a chance your site won’t show up in the search results (or at least not on the first page). Your keywords will greatly affect your medical practice google rankings, so it is important to get them right.

2) Ensure keywords are listed correctly

Once you’ve identified your top keywords that patients use to search for you, work them in throughout your site in the most natural way possible. Doing this will give Google plenty of opportunities to match a user’s search with your site.

In particular, you want to make sure your keywords are listed in:

URLs
This is the actual web address for your website. If you are doctor in La Jolla and your web address is lajolladoctor.com that is about as close to perfect as you can get. A domain name (another name for the URL) has a lot ‘authority’ once some time has passed, so choose wisely. Also, you should make sure your URL for each page is made of real words. This means pages such as lajolldoctor.com/services or lajolladoctor.com/openinghours. These URLs will give google a good sense of the page content and raise the listing in google.

Titles
This includes your main website title as well as the titles and subtitles (also known as subheads) contained on each individual page. The words in these areas appear more prominent to Google than the rest of the text on the page. This means they will have a bigger impact on SEO keyword ranking.

Internal Links
These include the navigation links across the top (or side) of your website. These allow your web visitors to move around to different sections of your site and get the information they need.

3) Ensure an easy user experience

You can keyword and link until the cows come home, but if you can’t keep people on your site, all that effort will be in vain. After all, Google’s main objective is to give searchers what they want — and what they want certainly is not a site that is confusing, slow, and difficult to use. So, if you’re guilty of any of the following, there’s a good chance Google is sweeping your website under the proverbial rug.

Intuitive Organization
Google prioritizes well-designed, easy-to-navigate sites over those with confusing or non-connected pages. Ask somebody you know to go through your website and try to find the important information. If they cannot source it within 5 minutes, then perhaps you need a redesign for easier access.

Responsive Design
Having a Responsive Design refers to a site’s ability to adapt to the device on which it is being viewed. Over 80% of internet users now use a smartphone or tablet to search the web alongside traditional desktop computers.Trying to look at a website that isn’t optimized for mobile can be tedious. If a patient needs to continually zoom and scroll it reduces their willingness to visit the site, and in turn your medical office.

Fast Load Time
According to this article by Website Magazine, 47 percent of visitors expect a website to load in less than 2 seconds. More than this, 40 percent of visitors will leave the website if the loading process takes more than 3 seconds. This is why Google considers load time as a factor in page ranking. To test your medical website load speed, you can visit pingdom and do a free quick test.

The web today has over 1 Billion websites in total. Over 500 new websites being created every 60 seconds. To ensure you can be found, your to increase your medical practice google rankings. To assist your patients to find your medical practice, you need to increase your medical practice google rankings. The better you have your site optimized, the more of a win-win if will be for both patients and your office.